Self:Image

Project DNA was inspired by the complications surrounding high street garment sizing and the movement towards globalization in manufacture and design. As brands streamline their organizations to produce a designed product fit for global distribution, we see an increased disconnect in the thought process between an individual and the image they project through dress. Project DNA looks for ways to embrace technology and innovation to re-think current methods of manufacture and garment construction that will enable the consumer to contribute more so to the building of their self-image.

Themes

Spiritual

Spiritual

Spirituality means something different to everyone. To some it could be an immortal being, the concept of an
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Social Impact

Social Impact

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Functional

Functional

The function of clothing: is to satisfy a person’s physiological and safety needs? (comfort and protection). Burns book
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Testimonials

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