Originally driven by the endemic complications surrounding garment sizing and manufacturing restrictions, this project looks for an innovative way to produce a mass customizable garment or product cognizant to social and economic concerns. The visual structure of human DNA – Helix – influenced my re-evaluation of the traditional method of garment construction. This re-evaluation resulted in an abstract concept of “re-structuring” the fashion silhouette, finding new methods of construction that enable the silhouette to morph in pursuit of the individual wearers desired identity. This project focuses on ways with which to embrace technological developments to better support manufacturing and consumer demands. Influenced by biology it aims to provide creative flexibility and individual expression within apparel, be it customised or mass-produced. The design is for an adaptable ‘Structural Form’ that allows manipulation of the silhouette by piecing together interchangeable ball and socket components. It also aims to favor and be influenced by sustainable and ethical options.

The outcome is a collection of mostly 3D printed works to be worn on the body and part of one’s wardrobe. The main themes in this project are Spiritual, Social Impact and Protective.

~ The Spiritual theme contains a feathered shoulder piece and gilded horn mask

~ The Social Impact theme focuses on the importance placed on image within fashion and contains a mirror mask, chest frame, corset and DNA components with which to build a scaffold

~ The Protective theme contains a helmet, bra and waist bracelet. These focus on shielding vulnerable areas of the body

All three themes are linked to an overriding theme of Image Development. This contains the positive and negative section masks that either highlight or hide key visual areas of the face that form our identity

Each theme embraces the concept of clothing one’s self with a product tailored to their body shape which can be transformed into any desired silhouette. To aid this concept, a series of joins and components have been designed which are either applied to the product or left as an accessory to change the appearance of one’s image or satisfy a functional need. Project DNA revolves around an innovative ball and socket join developed in June 2012. The innovative design enables this join to be pulled apart and put back together whilst retaining the characteristics of a rotating multi-angled functional joint. It enables a three-dimensional build, meaning the pieces can be joined in any direction, X, Y or Z.